Rival's Helping Hand ; in Brief

Summary


Waitrose has thanked rival Marks & Spencer for giving it an unexpected boost after an advertising campaign comparing prices at the two chains lifted sales of its tea bags, pasta and sausages.

Sales of Waitrose's Essential range increased 17 per cent by value and 24 per cent by volume during the supermarket's best week of sales growth since 2006.

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Extract


Rival's Helping Hand ; in Brief

Waitrose, which is owned by t...

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