Summary
Pop princess Kylie Minogue has been named the most powerful celebrity in Britain.
The Aussie singer beat fellow chart star Cheryl Cole and former England captain David Beckham to top the study used by marketers to identify celebrity and brand partnerships. Research company Millward Brown quizzed 2,000 consumers about 100 celebrities and 100 brands, exploring how well known, well liked and talked about they are - dubbed their "buzz".See the full content of this document
Extract
Kylie Is Top of Pops for Celebrity
Cole, who finished second in the p...
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