Kraft's Pledge Lasts One Week ; Us Giant Backtracks After Months of Raising Hopes for West Cadbury Factory
Western Daily Press › February 10, 2010
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Summary
American food giant Kraft was last night accused of deliberately misleading people about its intentions to save the Cadbury factory in Keynsham, near Bristol.
It made the shock announcement to staff yesterday, a week after pledging to save the plant during its Pounds 11.5 billion takeover of the iconic chocolate-maker. Up to 400 jobs will be lost at the Somerdale plant and in a bleak day for jobs in the West, another 100 positions at BMW's Mini plant in Swindon are also set to be axed.See the full content of this document
Extract
Kraft's Pledge Lasts One Week ; Us Giant Backtracks After Months of Raising Hopes for West Cadbury Factory
Kraft, which waged a five-month battle for control, said it was "unrealistic" to reverse Cadbury's plans to shut the site and announced the factory would shut by 2011.
Kraft said only last week it would keep the Somerdale factory open bu...See the full content of this document
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