Summary
When the PR people at B&Q decided to hire TV presenter Kirstie Allsopp to open a new store in Wiltshire on Saturday, they might have thought geography would be her strong point - after all, the domestic goddess hosts a programme called Location, Location, Location.
But when she arrived threequarters of an hour late to open the store in Devizes, she admitted she had turned up on time and walked into the existing B&Q store in Chippenham 13 miles away by mistake.See the full content of this document
Extract
Kirstie has an Aberration Over Location
It seems a combination of the PR people and B&Q's own website were to blame...
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