Summary
When West-based greetings card retailer Remind4u.com prepared to launch a personalised card service from mobiles, it needed to broadcast the message beyond conventional print media.
The company had signed exclusive deals with several brands, including BBC's Top Gear show and Fulham Football Club, to offer special themed cards to mobile customers, particularly all the younger users who have fuelled the explosion in the market for all things mobile.See the full content of this document
Extract
Hot Gossip Becomes Hot Property
Online PR specialist Montage Communications, also based in Bristol, devised a twin-trac...
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