Summary
Good news on cheese sales from the Milk Development Council: sales of mature and extra mature Cheddar cheese rose 6.8 per cent last year. In contrast, sales of mild and medium varieties fell by 1.7 per cent and 4.3 per cent respectively.
So what does this mean? It means the British public is finally (a) acquiring a palate and (b) realising that most supermarket block mild and medium Cheddar is as far from real cheese as it is possible to get.See the full content of this document
Extract
Developing a Much More Mature Taste
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