Cadbury Takeover Hurt Our Brand, Admits Kraft

Summary


US food giant Kraft has admitted for the first time that its controversial takeover of Cadbury tarnished the company's reputation.

Kraft was roundly condemned for breaking its promise to keep the Somerdale plant in Keynsham open after its Pounds 11.4 billion takeover of Cadbury in January.

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Extract


Cadbury Takeover Hurt Our Brand, Admits Kraft

The plant had been due to be closed by the autu...

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