Authentic Latin Restaurant Stays True to Its Beliefs

Summary

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The founders of the Las Iguanas restaurant chain, Eren Ali and Ajith Jaya-Wickrema, had a clear focus of what they wanted to create with their first outlet - "something special, something alive, that made people feel good about themselves and feel good about life in general," Eren recalls.

He has achieved that (Ajith having left the business last year) - and then some. Starting with a small restaurant in Bristol city centre - and at a time when Latin American restaurants were hardly known outside London - they have built a business with 22 branches, including Bath, and turnover of Pounds 30 million.

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Extract

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Authentic Latin Restaurant Stays True to Its Beliefs

The success is based on some strict disciplines. To get t...

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